Cross-Cultural Education for Thai Management Staff

To foster diversity, inclusion, and cross-cultural understanding, Zhen Ding launched a cultural education program in 2024 for Thai management staff recruited for our new manufacturing facility in Thailand. A series of exchange activities were organized in China to help employees quickly adapt to different cultural environments and build a foundation for cross-regional collaboration.

Through immersive learning and hands-on experiences, participants deepened their understanding of Chinese culture, historical heritage, and local customs. The program also enhanced their sense of connection to the Group’s regional operations and strengthened cultural awareness and communication across global teams.

Highlights of the 2024 program included guided tours of historical sites, Chinese name-writing workshops, and dumpling-making sessions.